
At 11:11 Beauty Lounge, our journey began with passion for beauty, professional development and business growth whilst building something new and exciting.
Our founder started out as a self-employed lash technician, balancing her craft with the responsibilities of parenting. Working from home and fitting clients around family life wasn’t always easy, but it was here that her dedication, resilience, and artistry truly shone through. As her reputation grew locally, so did her vision. What started as a small side business soon blossomed into a full-time career. With hard work, commitment to high standards, and a genuine care for every client, she built a loyal community who trusted her not just for beautiful results, but for the warm, welcoming experience she created.
From these humble beginnings, 11:11 Beauty Lounge evolved into a thriving salon and training academy. Today, we are proud to offer a wide range of services—from lashes and nails to spray tans and aesthetics—while also sharing our expertise through accredited training courses. Our academy was born from our founder’s desire to empower others and experience working in local schools. Having experienced the challenges of starting out in the beauty industry, she is passionate about equipping the next generation of lash and beauty professionals with the skills, confidence, and business knowledge to succeed.
At 11:11 Beauty Lounge, we believe beauty is more than skin deep—it’s about confidence, empowerment, and community. Whether you’re here for a treatment, to purchase products, or to begin your own career journey, you are part of our story too.

Our values are at the heart of everything we do. We believe in building confidence—helping our clients look and feel their best, and empowering our students to trust in their abilities. We celebrate creativity, bringing artistry and innovation into every treatment and training session. And we are committed to career development, providing the skills, support, and opportunities that help beauty professionals grow and thrive.